MY FM, India’s leading local FM network, completed a glorious ten years in the Tricity, Chandigarh on February 19 and marked its 10th anniversary celebrations with a week-long festival, ‘Dus ka Jashan’.
Speaking on the milestone, Harrish Bhatia, CEO, MY FM, said, “MY FM has come a long way in Chandigarh, and remains the most liked station in the Tricity. The response has been overwhelming. The people of Chandigarh have showered a lot of love on us. On our part, we have had a committed, customer centric approach. Be it in content, innovative marketing campaigns, or on-ground activities, we have ensured that we maintain the highest entertainment standards. To savour this achievement, we hosted a week-long celebration which included celebrity performances, talk show, a music night, DJ and comedy nights. The festival was our way of spreading good cheer in return for the love extended to us by Chandigarh Tricity.”
The line-up for the five-day celebrations included a talk show with the Phogat Sisters, a Gurdaas Maan music night, a comedy night with Amit Tandon and Angad Ranyal, a Sufi music night with the Wadali Brothers and a Bollywood dance party night with DJ Suketu.
MY FM rolled out a 360 marketing campaign in Print, Radio, Online promotion and OOH to announce the event. The organisers claimed a huge turnout.