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IndustryBriefing MTV Bloc Party second season promises more fun

MTV Bloc Party second season promises more fun

Author | exchange4media News Service | Tuesday, Feb 03,2015 2:08 PM

MTV Bloc Party second season promises more fun

Get ready for the second season of MTV Bloc Party. This year, the channel takes the Bloc Party national with a 12-city tour. To select the location for the event, MTV will be travelling to Mumbai, Delhi, Ahmedabad, Jaipur, Kolkata, Chandigarh, Pune, Bangalore, Hyderabad, Indore, Lucknow and Ranchi.

This year, the mantra for the MTV Bloc Party is “The more, the better.” The Karbonn Smart MTV Bloc Party Pre-parties start from February 7 and will go on for the next few months.

The two-day Karbonn Smart MTV Bloc Party will be hosted by Nikhil Chinapa and will have the best DJs and EDM artists spinning music across all electronic genres like dubstep, trap, progressive, deephouse and more.

The MTV Bloc Party wristband will allow party-hoppers access to all night parties happening in the bloc and club-hop with MTV’s hop-on-hop-off Bloc Party cabs that will ferry revelers across venues to ensure seamless transition. But it is yet to be seen which city and bloc will host the Karbonn Smart MTV Bloc Party this year.

“MTV’s Bloc Party is so much more than just any other party. One ticket gives access to multiple parties and a feast of a dance-music extravaganza. MTV’s Bloc Party is built around the city and all its uniqueness. It’s about the best of dance, music that is served at your doorstep,” said Sumeli Chatterjee, Head – Marketing, Media and Insights, MTV India.

She added, “This time around, the theme is - The more, The better. We are playing with music, light and geometry to provide a fun audio-visual experience to people like never before. With the madness spreading to 12 cities, one can only imagine how crazy this edition of the MTV Bloc Party is going to be.”

Speaking on the association with MTV Bloc Party, Shashin Devsare, Executive Director at Karbonn Mobiles, says, “MTV has the finger on the pulse of the youth. By partnering with the channel on exclusive concepts like MTV Bloc Party, we are looking forward to reaching out to the urbane youth who prefers to be connected with their peer groups 24x7 and enjoys innovative technology. By combining cutting-edge mobile technologies with the best of music and dance experience, we at Karbonn endeavour to bring the consumers larger-than-life opportunities of entertainment, fun and engagement.”

In its first edition, MTV Bloc Party had created the longest running party with 20 hours of dance-music in Mumbai.

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