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IndustryBriefing Monster, Marussia F1 promote pact through digital campaign

Monster, Marussia F1 promote pact through digital campaign

Author | Saloni Surti | Monday, Oct 15,2012 7:47 PM

Monster, Marussia F1 promote pact through digital campaign

To promote its partnership with the Marussia F1TM Team, Monster has launched a digital campaign – ‘Marussia F1TM Team Social Media Speedster Contest’. The campaign is being promoted across all major social media platforms such as Facebook, Twitter and Monster TV.

Marussia F1 Team has partnered with Monster Worldwide globally to recruit for a variety of permanent roles that will influence the technical and commercial success of the team. This is a very integral step on Monster’s path since it takes their delivery promise ‘Find Better’ a step ahead.

“To create the buzz and excitement around the partnership, Monster and Marussia F1 Team launched the digital campaign to find a social media speedster, who will be given a lifetime opportunity to showcase his social media prowess and shadow the Marussia F1 Team at the Indian Grand Prix,” said Sanjay Modi, Managing Director, Monster.

The digital campaign has been designed in tune with the partnership. Users have to log on to Monster’s official Facebook page to participate in the campaign. They need to access the social speedster application and display their social media skills by creating interesting posts and tweets. The Social Media Speedster will be selected by Monster India Jury and will get an opportunity to shadow the Marussia F1 Team at the Indian Grand Prix.

The Speedster will get the chance to participate in behind-the-scenes action by interacting with the Team drivers, management and other team members. He/she also gets exclusive access to off-track Marussia F1 Team events.

Commenting on the campaign, Alun Hindle from the Marussia F1 Team’s commercial team, said, “We’re looking for someone with stand-out social media skills – their tweets, posts, pictures and videos are going to be seen by people all over the world. At Marussia F1 Team, we are constantly talking to and engaging with our fans and we’re looking for someone to be at the forefront of this when all eyes are on us during the incredible weekend of racing.”

The Facebook application has been conceptualised and executed by Dentsu Media & Holdings India, while media buying has been done by OMD India.

The first phase of the contest ended on October 10. The winner will be announced around October 18, who will then be part of the F1 exhilaration from October 25 to 28.

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