As mid-day turns 37, it has planned to bring out a mid-day anniversary bumper issue on the June 24 with the theme-’Off the Grid- The Mumbai you can’t search online’.
Sandeep Khosla, CEO, mid-day infomedia ltd., said, “Mumbai is one of the most vibrant city globally and putting together innovative, relevant, exclusive content to connect with dynamic Mumbai is something brand mid-day has been delivering for the past 37 years. This anniversary issue is an extension to our philosophy of knowing Mumbai better than anyone, reinforcing our stance of being important to the Mumbaikar even in this digital age.”
The Anniversary issue takes you to that side of Mumbai which even the internet has not captured, with attention-grabbing sections each having a distinctive readership value, some being:
Quiz: A 37-question fiendish Mumbai quiz whose answers you won’t find online. Do you know your city well enough to crack it?
Celebrities: They share their birthday with mid-day.
Food: Mumbai’s 20 heavenly eats for under Rs. 37.
Words: 37 terms Mumbai gave India and the world with the story behind them.
The Group has also floated attractive rates for advertisers and its long standing associates.