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mid-day celebrates 37 years of being part of Mumbai

14-June-2016
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mid-day celebrates 37 years of being part of Mumbai

As mid-day turns 37, it has planned to bring out a mid-day anniversary bumper issue on the June 24 with the theme-’Off the Grid- The Mumbai you can’t search online’.

Sandeep Khosla, CEO, mid-day infomedia ltd., said, “Mumbai is one of the most vibrant city globally and putting together innovative, relevant, exclusive content to connect with dynamic Mumbai is something brand mid-day has been delivering for the past 37 years. This anniversary issue is an extension to our philosophy of knowing Mumbai better than anyone, reinforcing our stance of being important to the Mumbaikar even in this digital age.”

The Anniversary issue takes you to that side of Mumbai which even the internet has not captured, with attention-grabbing sections each having a distinctive readership value, some being:

Quiz: A 37-question fiendish Mumbai quiz whose answers you won’t find online. Do you know your city well enough to crack it? 

Celebrities: They share their birthday with mid-day.

Food: Mumbai’s 20 heavenly eats for under Rs. 37.

       Words: 37 terms Mumbai gave India and the world with the story behind them. 

The Group has also floated attractive rates for advertisers and its long standing associates. 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.