Meltwater, a provider of media intelligence solutions, has launched a new product built for corporate communications and other business decision makers to keep on top of billions of real-time editorial, blog and social media conversations.
The Meltwater solution extracts the insights required to manage brand, understand competition, and keep on top of industry trends. This product is the latest in a series of technology innovations built on the promise of delivering insights from data on the outside in order to help organizations make better, more informed.
“Most companies spend a lot of effort mining internal data, but underestimate the wealth of business insights that can be extracted by mining the large amount of information openly available on the internet,” said Meltwater Founder and CEO, Jorn Lyseggen. “Advances in data science have paved the way for a new class of business intelligence. We have leveraged this to rebuild the Meltwater platform from the ground up to present real-time insights from the outside that can be used to drive business strategy,” he added.
The new Meltwater solution has been completely redesigned with a modern user experience and workflows to cut through billions of conversations, track market through real-time dashboards, benchmark performance against competition and connect with key influencers.