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IndustryBriefing Meltwater acquires Encore Alert, strengthens social offering with smart alerts

Meltwater acquires Encore Alert, strengthens social offering with smart alerts

Author | exchange4media News Service | Monday, Apr 04,2016 12:40 PM

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Meltwater acquires Encore Alert, strengthens social offering with smart alerts

Meltwater—the global leader in media intelligence solutions—has announced the acquisition of Encore Alert, the Virginia-based SaaS platform that uses artificial intelligence to sift through online information 24/7 to derive critical insights used to improve a company’s marketing and PR efforts.

Jorn Lyseggen, Founder and CEO, Meltwater said, “We are all drowning in social media, and the challenge we have is to identify information that is important and actionable. The team at Encore Alert is passionate about this problem. For the last three and a half years, they have worked tirelessly to condense this clutter down to a handful of daily alerts using sophisticated artificial intelligence. Their algorithms are successfully helping top brands such as the Denver Broncos, Le Creuset, and CES stay on top of emerging crises, important events, and critical trends.”

Encore Alert uses their proprietary algorithm to sort through billions of social posts —24/7—to identify trends, track interactions with important influencers, and arm users with critical industry intelligence. By sending alerts about only top priority conversations, Encore frees marketers from spending time sifting through overwhelming data dashboards and helps them concentrate on what matters most.

James Li, CEO, Encore Alert said, “We are very excited to be joining the Meltwater family. As the volume of online conversations about brands continues to increase at an overwhelming rate, the need for smart alerts that show marketing and PR professionals what to focus on is stronger than ever. The team at Meltwater shares this vision, and we’re excited to work with them to bring this solution to their thousands of incredible customers worldwide.”

Lyseggen added, “By integrating Encore Alert’s proprietary technology into our social offering, we will be even better positioned to help our 24,000 global clients to accelerate their follower growth, increase engagement, drive referral traffic, and protect their brand reputations. Meltwater’s acquisition of Encore Alert is another step in our commitment to create the world’s smartest software to aid executives in making informed decisions based on Outside Insight, insights created from external information.”

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