Baby care brand MeeMee has recently revamped its brand identity. MeeMee’s logo relaunch indicates a new approach to keep up with the transformation Indian parenthood has undergone.
The name of the brand is derived from the first sounds that a baby can easily utter.
In the new logo of MeeMee, the first word is stacked on top of the other, like two building blocks, signifying the solid foundation that the baby care brand helps the parents lay for their child. The blue and white colors stand for stability, finest quality and dependability. The playfulness of MeeMee is showcased in the secondary colour palette where each product category is brought alive in separate vibrant colors to be part of the soft, dream-like world of a child. This categorisation further simplifies the journey for parents as the products which are used together have the same secondary color, keeping it very activity friendly. This will help parents easily identify the various products that will be part of their baby’s daily lives like feeding, bath time, travel etc. Together the colours create a perfect balance of reliability and playfulness.
Aneesha Khatar, Brand Custodian, MeeMee, said, “As a brand our aim is to help people experience the joy of parenting and in this journey we want to be with them as a friend and companion. The new brand logo embarks a new era for the brand as we are also planning to introduce several innovations and advanced products for mothers and babies. We currently cater to more than 2 million moms in India and we want to reach out to all parents across the country so that they can provide the best quality products for their children.”