mCanvas, the ad storytelling platform for millennials, has partnered with IAS Media in the Middle East to bring engaging, state-of-the-art mobile ads to the GCC market. The partnership will give IAS Media exclusive access to mCanvas’ proprietary mobile ad technology for use in GCC, while mCanvas will leverage IAS Media’s advertiser and publisher relationships to expand its business in the GCC region.
mCanvas has created new mobile ad formats that are 100% viewable, user-initiated, and highly engaging. An in-house team of copywriters and design experts creates ads that etch mobile sensors in the creative to deliver immersive experiences via rich media and video innovations. Blending art and technology has been a key focus at mCanvas and this has enabled them to create emotional connects between brands and consumers.
Commenting on the partnership, Lavin Punjabi, CEO and Co-founder, mCanvas, said, “We’ve been fortunate to have a great run in the Indian market having serviced over 100 local and international brands. To accelerate growth internationally, we decided to partner with IAS Media. The team at IAS Media is in tune with the needs of digital marketers in the Middle East and we know how well they will leverage the mCanvas platform within their service offerings.”
“Brands are always looking to create unique experiences that positively influence consumer purchase decisions and given the exponential increase of media consumption on mobile, this partnership was a logical decision,” said Binu Mathew, Senior VP, IAS Media. “IAS Media has been at the forefront of bringing new offerings by way of new media, innovation, and services to help advertisers in the region reach their target consumers effectively,” he further added.