Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

mCanvas partners with IAS Media in the Middle East

22-December-2016
Font Size   16
Share
mCanvas partners with IAS Media in the Middle East

mCanvas, the ad storytelling platform for millennials, has partnered with IAS Media in the Middle East to bring engaging, state-of-the-art mobile ads to the GCC market. The partnership will give IAS Media exclusive access to mCanvas’ proprietary mobile ad technology for use in GCC, while mCanvas will leverage IAS Media’s advertiser and publisher relationships to expand its business in the GCC region.

mCanvas has created new mobile ad formats that are 100% viewable, user-initiated, and highly engaging. An in-house team of copywriters and design experts creates ads that etch mobile sensors in the creative to deliver immersive experiences via rich media and video innovations. Blending art and technology has been a key focus at mCanvas and this has enabled them to create emotional connects between brands and consumers.

Commenting on the partnership, Lavin Punjabi, CEO and Co-founder, mCanvas, said, “We’ve been fortunate to have a great run in the Indian market having serviced over 100 local and international brands. To accelerate growth internationally, we decided to partner with IAS Media. The team at IAS Media is in tune with the needs of digital marketers in the Middle East and we know how well they will leverage the mCanvas platform within their service offerings.”

“Brands are always looking to create unique experiences that positively influence consumer purchase decisions and given the exponential increase of media consumption on mobile, this partnership was a logical decision,” said Binu Mathew, Senior VP, IAS Media. “IAS Media has been at the forefront of bringing new offerings by way of new media, innovation, and services to help advertisers in the region reach their target consumers effectively,” he further added.

 

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India