Top Story


Home >> Industry Briefing >> Article

mCanvas partners with IAS Media in the Middle East

Font Size   16
mCanvas partners with IAS Media in the Middle East

mCanvas, the ad storytelling platform for millennials, has partnered with IAS Media in the Middle East to bring engaging, state-of-the-art mobile ads to the GCC market. The partnership will give IAS Media exclusive access to mCanvas’ proprietary mobile ad technology for use in GCC, while mCanvas will leverage IAS Media’s advertiser and publisher relationships to expand its business in the GCC region.

mCanvas has created new mobile ad formats that are 100% viewable, user-initiated, and highly engaging. An in-house team of copywriters and design experts creates ads that etch mobile sensors in the creative to deliver immersive experiences via rich media and video innovations. Blending art and technology has been a key focus at mCanvas and this has enabled them to create emotional connects between brands and consumers.

Commenting on the partnership, Lavin Punjabi, CEO and Co-founder, mCanvas, said, “We’ve been fortunate to have a great run in the Indian market having serviced over 100 local and international brands. To accelerate growth internationally, we decided to partner with IAS Media. The team at IAS Media is in tune with the needs of digital marketers in the Middle East and we know how well they will leverage the mCanvas platform within their service offerings.”

“Brands are always looking to create unique experiences that positively influence consumer purchase decisions and given the exponential increase of media consumption on mobile, this partnership was a logical decision,” said Binu Mathew, Senior VP, IAS Media. “IAS Media has been at the forefront of bringing new offerings by way of new media, innovation, and services to help advertisers in the region reach their target consumers effectively,” he further added.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...