Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Mazhavil Manorama unveils Onam season special offerings

05-July-2016
Font Size   16
Share
Mazhavil Manorama unveils Onam season special offerings

Mazhavil Manorama has unveiled its big ticket Onam special offerings for this year. The line-up includes special five super hit premiere movies, an amazing new fiction series, a mega international game show, an on-ground cooking contest, a new sitcom and a comedy show.

Premiere movies include: Jacobinte Swargarajyam starring Nivin Pauly, Maheshinte Prathikaaram starring Fahad Fazil, King Liar starring Dileep, Salt Mango Tree starring Biju Menon and Final Round starring R. Madhavan as a boxing coach.

The channel is all set to launch the audition campaigns for Kerala’s biggest on-ground cooking contest ‘Atham Pathu Ruchi’. The competition will give opportunity to Malayalis to showcase their culinary skills connected to Onam special delicacies. The on-ground cooking competition will be executed across 7 major cities of Kerala. The winner will get a chance to present his/her dish on the channel in the AthamPathuRuch cookery show bumper prizes are also on offer. This time AthamPathuRuchi has 3 types of contest, including one for the young teenager.

Mazhavil Manorama has always been a forerunner in bringing new innovative reality and game show formats to the Kerala market.  On the festive occasion of Onam, the channel is set to bring in another international format - "The Kids are All Right” aninformative and entertaining family game show where four adults compete against 7 super kids, in order to take home the prize money starting in the second week of August. Mazhavil Manorama is also launching a comedy detective series ‘Bhasi and Bahadhoo’ and a reality show Komedy Circus.

The channel has put forward a variety of programming line-up this Onam season. The Onam line up will also be supported by an aggressive marketing plan and promotion. 

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.