Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Mazhavil Manorama to launch popular game show--'Minute to Win It'

07-April-2016
Font Size   16
Share
Mazhavil Manorama to launch popular game show--'Minute to Win It'

Mazhavil Manorama, the forerunner in bringing new innovative reality and game show formats to the Kerala market is set to unveil its next big ticket non-fiction property. The world famous Game Show format ‘Minute To Win It’ will be launched on Mazhavil Manorama on 9th April. The channel is scheduled to air ‘Minute To Win It’ on Saturdays and Sundays at 9:00 PM.

The show will be hosted by Nyla Usha, an Indian film actress, model, anchor and radio jockey who is a resident of Dubai. Usha’s debut in Indian film Industry was in 2013 with Kunjananthante Kada. She played noticeable roles in movies such as Punyalan Agarbattis, Gangster, Fireman and Pathemari.

The channel has partnered with the International Production House Endemol Shine that owns the format rights of the game show. This will be the first time that ‘Minute To Win It’ is being made in Malayalam language. This popular game show format has been successfully running in over 60 countries

‘Minute to Win It’ is a very popular international game show, in which the contestant completes the task in a minute to move to the next level. The series of 60 sec challenges are structured out of objects commonly available at home.

The winners of ‘Minute to Win It’ in Mazhavil Manorama stand a chance to win maximum prize money of Rs 10 lakhs. The contestant will have to complete 10 Levels to reach the top of the Money Tree with three Lives.

The Channel has earmarked a 360 degree multimedia blitzkrieg to promote the show. Malabar Gold and Diamonds is the title sponsor, while Woodles and Medimix are the co-sponsors of this season of the show.

The first season of ‘Minute to Win it’ will be spread across various festive seasons of Kerala which include Vishu, Ramzan, Onam and Christmas. These seasons will also witness the participation of celebrities.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve