Top Story


Home >> Industry Briefing >> Article

Mazhavil Manorama to launch popular game show--'Minute to Win It'

Font Size   16
Mazhavil Manorama to launch popular game show--'Minute to Win It'

Mazhavil Manorama, the forerunner in bringing new innovative reality and game show formats to the Kerala market is set to unveil its next big ticket non-fiction property. The world famous Game Show format ‘Minute To Win It’ will be launched on Mazhavil Manorama on 9th April. The channel is scheduled to air ‘Minute To Win It’ on Saturdays and Sundays at 9:00 PM.

The show will be hosted by Nyla Usha, an Indian film actress, model, anchor and radio jockey who is a resident of Dubai. Usha’s debut in Indian film Industry was in 2013 with Kunjananthante Kada. She played noticeable roles in movies such as Punyalan Agarbattis, Gangster, Fireman and Pathemari.

The channel has partnered with the International Production House Endemol Shine that owns the format rights of the game show. This will be the first time that ‘Minute To Win It’ is being made in Malayalam language. This popular game show format has been successfully running in over 60 countries

‘Minute to Win It’ is a very popular international game show, in which the contestant completes the task in a minute to move to the next level. The series of 60 sec challenges are structured out of objects commonly available at home.

The winners of ‘Minute to Win It’ in Mazhavil Manorama stand a chance to win maximum prize money of Rs 10 lakhs. The contestant will have to complete 10 Levels to reach the top of the Money Tree with three Lives.

The Channel has earmarked a 360 degree multimedia blitzkrieg to promote the show. Malabar Gold and Diamonds is the title sponsor, while Woodles and Medimix are the co-sponsors of this season of the show.

The first season of ‘Minute to Win it’ will be spread across various festive seasons of Kerala which include Vishu, Ramzan, Onam and Christmas. These seasons will also witness the participation of celebrities.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...