Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Mazhavil Manorama to launch ‘Kuttikalodano Kali’ on August 11

10-August-2016
Font Size   16
Share
Mazhavil Manorama to launch ‘Kuttikalodano Kali’ on August 11

The Manorama Group owned Malayalam General Entertainment Channel Mazhavil Manorama is all set to bring in ‘Kuttikalodano Kali’, the Malayalam version of another globally renowned game show ‘The Kids Are All Right’. 

Premiering in August just before the festive occasion of Onam, the 70 Episode series will run for the better part of 2016 and 17, covering further high-spirited occasions like Diwali, Christmas, New Year and more. The International Game Show format owned by Endemol Shine will be aired during Prime Time bands on every Thursday and Friday at 8:30 PM from  Aug 11.  

‘The Kids Are All Right’ on Mazhavil Manorama will be a family oriented reality entertainment show where four adults will engage in a battle of wits with 7 super intelligent kids. This team of adults will compete with child prodigies in multiple rounds of intellectual and physical challenges to win a fabulous cash prize.  

The 7 Super Intelligent Kids, ranging from 9 to 14 years, include Chess Maestros, Spelling Champs, Math Geniuses and are stalwarts in their own areas of expertise. And they are the ones standing between the team of adults and their prize money. The Show has various rounds like Magnificent Seven, Information Overload, Minefield, Rapid Response and Beat the Kids. Every time they defeat the kids, their prize pot goes up… but there’s a catch. In the fifth and final round called’ Beat the Kids’, they’ll find out if they get to take the cash home. Because unless they beat all seven kids, they’ll be going home with absolutely nothing This show is Co powered by Unibic cookies, Duroflex mattress and Nandanam Sanitaries.The prize is sponsored by Wonderla.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’