Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Mazhavil Manorama launches new programmes; sports a fresh look and feel

20-April-2017
Font Size   16
Mazhavil Manorama launches new programmes; sports a fresh look and feel

Mazhavil Manorama channel, in its pursuit to take quality and diversity a notch ahead, from this Vishu day, is sporting a new and effervescent look and feel. This transition to a fresh visual indulgence starts with the launch of new programmes, ranging from fiction to reality shows over the next few weeks.

New launches

‘Udan Panam’, a show in which participants can win money based on their knowledge and through tasks, is one of the new launches. ‘Still Standing’ adapts an international format reality show as a visual treat for Malayalam content seekers for the first time in India. Started with the launch of the television mega series ‘Karnan’, Mazhavil is all set to rock the fiction genre with ‘Ammuvinte Amma’ and ‘Joycee's Sthreeepadam’. Along with these shows, the legacy of ‘D4 Dance’ is back with Season 4 as a series of competitions between junior and senior contestants.

The new look and feel

Mazhavil Manorama’s new look and feel would be in tandem with the outlook of its audience. ‘Mazhavil’ literally means ‘rainbow’, and the intent is to delight the audience in search of exceptional visual extravaganza, a visual treat that captures the mindset of the changing Malayalee audience and households, and a change that invites progressive mindsets while embracing traditional values.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India