Top Story


Home >> Industry Briefing >> Article

Mazhavil Manorama launches new programmes; sports a fresh look and feel

Font Size   16
Mazhavil Manorama launches new programmes; sports a fresh look and feel

Mazhavil Manorama channel, in its pursuit to take quality and diversity a notch ahead, from this Vishu day, is sporting a new and effervescent look and feel. This transition to a fresh visual indulgence starts with the launch of new programmes, ranging from fiction to reality shows over the next few weeks.

New launches

‘Udan Panam’, a show in which participants can win money based on their knowledge and through tasks, is one of the new launches. ‘Still Standing’ adapts an international format reality show as a visual treat for Malayalam content seekers for the first time in India. Started with the launch of the television mega series ‘Karnan’, Mazhavil is all set to rock the fiction genre with ‘Ammuvinte Amma’ and ‘Joycee's Sthreeepadam’. Along with these shows, the legacy of ‘D4 Dance’ is back with Season 4 as a series of competitions between junior and senior contestants.

The new look and feel

Mazhavil Manorama’s new look and feel would be in tandem with the outlook of its audience. ‘Mazhavil’ literally means ‘rainbow’, and the intent is to delight the audience in search of exceptional visual extravaganza, a visual treat that captures the mindset of the changing Malayalee audience and households, and a change that invites progressive mindsets while embracing traditional values.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...