Top Story


Home >> Industry Briefing >> Article

Mazhavil Manorama launches new programmes; sports a fresh look and feel

Font Size   16
Mazhavil Manorama launches new programmes; sports a fresh look and feel

Mazhavil Manorama channel, in its pursuit to take quality and diversity a notch ahead, from this Vishu day, is sporting a new and effervescent look and feel. This transition to a fresh visual indulgence starts with the launch of new programmes, ranging from fiction to reality shows over the next few weeks.

New launches

‘Udan Panam’, a show in which participants can win money based on their knowledge and through tasks, is one of the new launches. ‘Still Standing’ adapts an international format reality show as a visual treat for Malayalam content seekers for the first time in India. Started with the launch of the television mega series ‘Karnan’, Mazhavil is all set to rock the fiction genre with ‘Ammuvinte Amma’ and ‘Joycee's Sthreeepadam’. Along with these shows, the legacy of ‘D4 Dance’ is back with Season 4 as a series of competitions between junior and senior contestants.

The new look and feel

Mazhavil Manorama’s new look and feel would be in tandem with the outlook of its audience. ‘Mazhavil’ literally means ‘rainbow’, and the intent is to delight the audience in search of exceptional visual extravaganza, a visual treat that captures the mindset of the changing Malayalee audience and households, and a change that invites progressive mindsets while embracing traditional values.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.