Top Story


Home >> Industry Briefing >> Article

Mathrubhumi's ticking bomb installation on World No Tobacco Day

Font Size   16
Mathrubhumi's ticking bomb installation on World No Tobacco Day

Kerala’s Mathrubhumi Group spread its no-smoking message in Kochi through an ambient installation placed at Vytilla junction.

The installation in the form of a ticking time bomb, with cigarettes replacing dynamites sticks, was part of a campaign to create awareness against smoking on World No Tobacco Day on May 31. The cigarettes used in the model were made using PVC pipes and a timer clock was attached on both sides. The caption on the installation reads: ‘Every second you smoke a cigarette, you’re getting closer to death’. The underlying message of the installation is that smokers are, in fact, ticking bombs waiting to go off.

The installation was created by Maitri Advertising and is a joint effort of Kochi city police and Corporation in association with Mathrubhumi.  

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of a...

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)