Mathrubhumi's ticking bomb installation on World No Tobacco Day
Kerala’s Mathrubhumi Group spread its no-smoking message in Kochi through an ambient installation placed at Vytilla junction.
The installation in the form of a ticking time bomb, with cigarettes replacing dynamites sticks, was part of a campaign to create awareness against smoking on World No Tobacco Day on May 31. The cigarettes used in the model were made using PVC pipes and a timer clock was attached on both sides. The caption on the installation reads: ‘Every second you smoke a cigarette, you’re getting closer to death’. The underlying message of the installation is that smokers are, in fact, ticking bombs waiting to go off.
The installation was created by Maitri Advertising and is a joint effort of Kochi city police and Corporation in association with Mathrubhumi.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions