Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Mathrubhumi wishes readers with jasmine-scented newspaper on Republic Day

03-February-2015
Font Size   16
Mathrubhumi wishes readers with jasmine-scented newspaper on Republic Day

This Republic Day, Mathrubhumi, a Malayalam daily, had a surprise for its readers. The newspaper, which played a prominent role in the country’s freedom struggle, wished its readers with a jasmine-scented print. This is the first such attempt in Kerala.

It was an apt Republic Day gift to the readers by a newspaper. Even the master head of the newspaper announcing the innovation – a jasmine plant twining Mathrubhumi with the Republic Day message just below it was a novelty.

For the day, it was the talking point among newspaper readers in the state.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.