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Mathrubhumi wishes readers with jasmine-scented newspaper on Republic Day

03-February-2015
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Mathrubhumi wishes readers with jasmine-scented newspaper on Republic Day

This Republic Day, Mathrubhumi, a Malayalam daily, had a surprise for its readers. The newspaper, which played a prominent role in the country’s freedom struggle, wished its readers with a jasmine-scented print. This is the first such attempt in Kerala.

It was an apt Republic Day gift to the readers by a newspaper. Even the master head of the newspaper announcing the innovation – a jasmine plant twining Mathrubhumi with the Republic Day message just below it was a novelty.

For the day, it was the talking point among newspaper readers in the state.
 

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.