Mathrubhumi recently organised ‘Mathrubhumi Karshikamela 2016’ to showcase the crème de la crème of the agriculture industry. Conducted at Mavelikkara –Kodikal Garden Alappuzha Dist -Kerala, over 52,131 people, including about 24,676 farmers, walked in to witness everything from the Guinness World Record holding dwarf cow to latest technological advancements in farming equipment.
‘The Mathrubhumi Karsikamela – 2016’ official logo launch was done by the central agricultural minister - Radha Mohan Singh. Organised by RedMic, the events and activation division of Mathrubhumi Group, the 3 day event made a remarkable effort to bridge the comprehension gap between the various facets of the agriculture industry and customer perceptions.
Apart from offering insight into the subtleties of the agriculture trade, Mathrubhumi Karshikamela introduced its visitors to a wide range of companies that are in the business of farming machinery, irrigation equipment, livestock farming, fertilizers, pesticides and the like. Thereby increasing the profile of the said companies and setting stages for new customer bases. Additionally, incorporating advanced modes of agriculture such as Agro Processing and Agricultural Biotechnology into the event added a palpable aura of sophistication. Banks and other financial institution granting monetary aid for farmers and investors were also featured. Overall, through its diversity and excellent presentation, ‘Mathrubhumi Karshikamela 2016’ was a class apart from the usual fodder of by-the-numbers agricultural events and fest.