Mathrubhumi Group, Kerala’s leading media conglomerate, organised Kalolsavam 2016 in Mumbai city. The initiative to conduct “Kalolsavam” was to promote art and culture among the students and youth in the metro city. The Mathrubhumi Kalolsavam was conducted on the lines of the youth festival conducted by the Kerala Government in the state.
The youth festival was conducted by dividing the city into four zones ---- Navi Mumbai, Thane to Badlapur, Mulund to Colaba & Mankhurd to Kurla & Churchgate to Borivili, Dahisar to Palghar
There were 17 disciplines in which competitions were held; with three age-groups for each. In the zonal competitions, over 400 contestants participated and for the finals, first and second -prize winners from each zone vied for the top prizes. Over 650 participants took part in the final competitions. The competition disciplines included Mohiniyattam, Bharatnatyam, Kuchipudi, folk dances and traditional dying dance forms like Oppana, and Margam Kali. Tiruvathirakali, Music, elocution, poetry recital, painting and drawing were some of the other popular competition categories. There was a special prize for the Malayalee Association / Samajam that won the highest points at each of the zonal competitions, thus recognizing efforts of such associations in promoting talents in their respective Samajams.
Mathrubhumi Kalolsavam brought together the large number of Kerala Associations in Mumbai to participate in this youth festival. Zonal committees formed by representatives of these associations worked in close co-ordination to make the fest a success.
For the last three months, Mathrubhumi newspaper was regularly reporting on the training and rehearsals being undertaken by the contestants, their parents and teachers. The programs were telecast on Mathrubhumi News Channel. This is the first time that any regional newspaper has conducted a cultural fest of this magnitude in Mumbai metropolis. The Regional Manager of Mathrubhumi in Mumbai - Mini Hari and her team were hands on in all aspects of the conduct of Mathrubhumi Kalolsavam, making the cultural festival a big hit among participants, parents and gaining the appreciation of the Malayalee community in Mumbai.
The two-day grand finale competition was inaugurated by Krishna Prasad Nair, Dy. Managing Director, IDBI Bank; other dignitaries on stage were: Anand Neelakantan, Renowned Writer & Novelist, Vineeth, popular Malayalam Cine Artist, George Sebastian, Senior General Manager - Marketing, Mathrubhumi; Ranjit Gangadharan, General Manager, New India Assurance Co. Ltd, P.V. Gangadharan, Director, Mathrubhumi; B. Venugopal, Zonal Manager, Western Region, Life Insurance Corporation of India; Mohan Nair, Director, Meenu Fashion Jewellery, and, Sunil Nambiar, Dy. General Manager, Mathrubhumi.
George Sebastian, Senior General Manager- Marketing, Mathrubhumi “ We at Mathrubhumi strive to continue conducting community outreach programmes in various unique formats which enable the Malayalee diaspora in Mumbai to come together, and also provide platforms for young artists to showcase their talents. For the advertisers / sponsors, Mathrubhumi Kalolsavam provided a unique opportunity for national brands to connect with local audiences. We are indeed grateful to the Samajams and our sponsors for making this event happen”