Mathrubhumi Group, Kerala’s media conglomerate organised 'Kalolsavam 2016' in Mumbai city. The initiative to conduct Kalolsavam was to promote art and culture among the students and youth in the metro city. The Mathrubhumi Kalolsavam was conducted on the lines of the youth festival conducted by the Kerala Government in the state.
The youth festival was conducted by dividing the city into four zones namely- Zone 1 – Navi Mumbai, Zone 2 - Thane to Badlapur, Zone 3 – Mulund to Colaba & Mankhurd to Kurla & Churchgate to Borivili and Zone 4 – Dahisar to Palghar.
There were 17 disciplines in which competitions were held; with three age-groups for each. Over 650 participants took part in the final competitions. The competition disciplines included Mohiniyattam, Bharatnatyam, Kuchipudi, folk dances and traditional dying dance forms like Oppana, and Margam Kali. Tiruvathirakali, Music, elocution, poetry recital, painting and drawing were some of the other popular competition categories.
Mathrubhumi Kalolsavam brought together the large number of Kerala Associations in Mumbai to participate in this youth festival.