Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Mastiii, launches two new shows- 'Mastiii Starwars' and 'Mastiii Doubles'

14-April-2016
Font Size   16
Share
Mastiii, launches two new shows- 'Mastiii Starwars' and 'Mastiii Doubles'

Mastiii has announced the launch two new shows, ‘Mastiii Star Wars’ and ‘Mastiii Doubles’.

Mastiii Star Wars is a musical war between the stars of Bollywood.  Aired every Sunday from 6pm to 7pm, the show will have a predefined theme or situation within which the stars will be pitted against each other.

 A real time voting mechanism has been implemented where the viewers can vote on the Twitter handle and Facebook page of Mastiii channel while the show is going on. The winners amongst the stars will be announced throughout the next week from Monday to Friday. This one hour show will have approximately 10 songs per show along with 5 pre-defined themes.

 Mastiii Doubles will have two songs from the same actor, actress, singer or music composer back-to-back. The show will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening. On Sunday, the show will be aired at 9 am to 10 am in the morning and 5 pm to 6 pm in the evening.

 Manav Dhanda, Group CEO, SAB Group said, “At SAB Group, innovation is the basis of our foundation. Mastiii being the number one channel in its category, the onus to evolve music as a genre lies on us; which we continue to do with our two new shows. Our focus remains on providing unique content with an aim to engage and interact with the viewer.”

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems