Masaba Gupta who made her foray in the fashion industry with the GenNext fashion show at Lakme Fashion Week 2009 and was awarded the most promising designer award, is also a big pull in the brand world.
Constantly on the lookout to create more in the field of fashion, the 26 year old designer is known for representing a unique Indianness in a very modern context.
Gupta already has some interesting collaborations with Budweiser, Lakme, Tata Nano, Myntra and Fiama Di Wills with several others in the pipeline.
Kartikeya Sharma, Marketing Director, AB InBev, India and South East Asia said, “Budweiser is a beer that is brewed on its own terms, for people who live on their own terms. Our campaign, Brewed The Hard Way, is a call out to those individuals, who embody values like ambition, authenticity and freedom. Personalities like Masaba Gupta, Robin Singh, and Sahej Bakshi are youth icons who have brilliantly demonstrated these values and philosophy, in the manner in which they have achieved success. We are happy to partner with them and hope their journeys inspire many more.”
Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited stated, "We believe that Masaba and her design style is an embodiment of Fiama Di Wills' brand philosophy of timeless youthfulness. We are happy to have the very talented youth icon as our co-creator in design for the Fiama Di Wills Signature Collection".
According to Ankush Arora, Senior Vice President, Passenger Vehicles (Commercial), Tata Motors, "Masaba Gupta and the Nano share a unique attitude of doing things differently and this association further commemorates the undying spirit of young achievers. Our new ad campaign celebrates this awesome spirit of young achievers, living life on their own terms."
Mukesh Bansal, CEO, Myntra.com and Head of Fashion, Flipkart.com said, "Masaba beautifully embodies values of individuality, confidence, urbanism and tradition, all of which represent the brand Anouk."
You can watch the campaign videos here:
Shoot for Fiama di Wills:
Shoot for Myntra:
Shoot for Budweiser:
Shoot for TATA nano: