Maruti Suzuki has partnered with Sony Music for Nexa’s Music Campaign. The music label’s brand partnerships division has been entrusted with managing Maruti Suzuki’s music content solutions for their Consumer Loyalty App and In Store Music programming for Maruti Suzuki Nexa showrooms across the country.
In addition, Sony Music will not only deploy content but also develop a complete Music strategy for the brand with year long music related solutions, experiences and content creation to help build Nexa’s premium brand image amongst the Music Community.
Recently, Sony Music’s brand partnerships division created branded content for international brands like Tuborg Zero and Hitachi Air Conditioners, both featuring renowned Indian rapper, Badshah.
Commenting on the music label’s brand partnerships division and associations, Kiran D'cruz, National Head – Brand Partnerships said, “In today’s day and age, Music is core to every brand’s strategy and we at Sony Music strive effectively towards demonstrating the power of music in converting Music Fans into Brand Fans. Brands are increasingly striving to find innovative ways to engage with their audiences and create an impact. We aim to provide music based brand strategies for our partners that will create top of mind recall.”
In the past, the music label has developed brand strategies for brands like Luxottica India, Motorola, Durex India, Micromax Mobile, Sony Electronics, Titan, Pidilite, Amul , HUL, USL and many more.