Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Market Research Society of India appoints Raj Sharma as official media spokesperson

24-June-2016
Font Size   16
Market Research Society of India appoints Raj Sharma as official media spokesperson

The Market Research Society of India (MRSI) held its 28th Annual General Meeting at MCA Mumbai. While the report on the activities for 2015-16 was presented, the key plans for next couple of years were announced.

Among the key plans, the decision to develop a new Socio Economic Classification framework was announced. A buyer seller meeting for MRSI members to have data and analytics related technology providers pitch their products and services to them will be held in July 2016.

Also, Raj Sharma, who is a managing committee member, was appointed as the media spokesperson for the society.

Honoured with the appointment, Raj Sharma, said, “It’s is a great privilege to be appointed as MRSI’s first Media Representative. Our endeavor at MRSI is to ensure highest standards of professionalism for the industry and to provide a platform for the industry to showcase their innovation.”

Sanjoy Datta, President MRSI, speaking at the occasion said, “Last few years has seen a rapid change in the way people buy products and services and how they get information about brands. In this context it is important to ensure that there is an up to date classification system which will allow brand owners to target their consumers more accurately.”

Commenting on the first ever appointment of media spokesperson, Datta said, “Media today plays a very important role in shaping opinions in the society and hence to ensure that Market Research as a profession is viewed in the correct light, it is important to have a clear communication channel with the media. Raj Sharma has considerable experience both as a researcher and in interacting with the media and is therefore an ideal person for this role.”

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India