Magicbricks, on Monday, announced the extension of a strategic partnership with Ola. The two brands launched an industry-first pilot project, where in prospective home buyers on Magicbricks availed free rides to find the right home through Ola Rentals. After a successful pilot project in Bengaluru and Pune, the companies are now planning to extend the partnership to other key markets as well. The free service was available for properties across all segments.
Karan Primlani, Head - Corporate Development, Alliances & M&A, Magicbricks, said, “Making site visits is an integral part of the home buying journey for all prospective home buyers. Being India’s No.1 property site, our aim is to come up with industry-first innovative products that make the home buying journey a pleasurable experience for all prospective home buyers. We are glad to announce our strategic tie-up with Ola to provide free site visit facilities for all prospective home buyers. We have successfully executed the pilot project with Ola in Pune and Bengaluru and we are now planning to extend this service to other cities in the months to come.”
Anuj Sahai, Vice President, Alliances at Ola, said, “At Ola, we are constantly working towards strengthening the existing transport ecosystem of the country through our smart and made-for-India solutions. We are enabling this through various product innovations as well as joining hands with like-minded industry players who see and understand the potential of the mobility sector, and we are thus, thrilled to partner with Magicbricks. Through this partnership, customers of Magicbricks availed one of our most innovative and popular offerings, Ola Rentals. Poised to solve the unique mobility needs of commuters who have multiple travel needs in one day; Ola Rentals waits on you and lets you choose not only the duration for which you need the car but also the kind of car you want.”
As part of the tie-up, prospective home buyers, while searching for properties, were required to leave a response with selected projects on the Magicbricks’ website. Customers were then contacted immediately by the developer and were presented with free ‘Ola Rentals’ coupon with a validity of seven days. Ola Rentals coupon codes allowed these prospective buyers to have a hassle-free trip as the cab waited for them and took them on various site visits, without them having to book multiple rides to and fro.