Top Story


Home >> Industry Briefing >> Article

MAA Foundation hosts 36th Ayaz Peerbhoy Memorial Lecture

Font Size   16
MAA Foundation hosts 36th Ayaz Peerbhoy Memorial Lecture

The MAA Foundation and the Ad Club of Bangalore successfully hosted one of the most awaited calendar events of the advertising industry - the annual Ayaz Peerbhoy Memorial Lecture, at the Vivanta by Taj, Bangalore, on January 31.

The memorial lecture, now in its 36th year, was delivered by eminent guest speaker TT Jagannathan, Executive Chairman, TTK Prestige Ltd and Chairman of the TTK Group of Companies. Jagannathan addressed an eager audience with his illuminating talk in which he shared interesting nuggets of wisdom, and experiences from his corporate journey spanning over four decades.

Titled ‘The Prestige Story’, the lecture traced the journey of one of India’s most loved brands, the milestones, challenges, and inspirations along the way. Remembering the first iconic ad with the slogan – ‘Jo biwi se kare pyaar, woh prestige se kaise kare inkaar’ – to highlighting innovations, including the introduction of the Pressure Pan in 1980, the non-stick cookware in 1993 or more recently, the Prestige Smart Kitchen range, Jagannathan maintained that the key to any brand success is complete customer devotion.

Started in 1980 by MAA Group Chairman Bunty Peerbhoy, in memory of his late father Ayaz Peerbhoy, who is remembered for his notable contribution to the advertising world, the event has over the years gained prominence for its thought provoking and insightful discussions, and has emerged as an excellent platform for networking and knowledge-sharing among the industry.

Well known names such as Gurcharan Das of Procter & Gamble, Subhas Ghosal of Contract Advertising Agency, Charles D Peebler Jr, Chief Executive Officer, Bozell Worldwide; R Gopalakrishnan, Executive Director, Tata Sons Ltd; Rakesh Mohan, then Deputy Governor, Reserve Bank of India; Harsh C Mariwala, CMD, Marico Ltd, and Kiran Mazumdar-Shaw, Chairman, Biocon, have addressed the event in the past and delivered informative sessions on key industry subjects.

This year, too, saw phenomenal participation from distinguished guests such as Jitu Virwani, Chairman and Managing Director of Embassy Property Developments; Vijay Rekhi, Chairman and Managing Director at Vizanar Alcobev; Sanchayeeta Verma, President, Ad Club, Bangalore and Managing Partner at Maxus; Arvind Kumar, Executive Director, Ad Club, Bangalore; Ranga and Unni Bedi, Ritu Mallya, Yogeshwar Arora, Bir Singh, and Stanley Pinto.

Speaking about the event, Bunty Peerbhoy, Chairman, MAA Communications Ltd, said, “The APML has, over the last 36 years, presented the most illustrious speakers, both from India and abroad. This year again, we have TT Jagannathan talk about the Prestige Story and how it has become one of India’s greatest, most iconic brands. At MAA Foundation, we are continually striving to break the stereotypes and pave the way for future disruptions in the industry”.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline