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IndustryBriefing Live Jam session hosted for Zee TV's Sa Re Ga Ma Pa on Facebook Live

Live Jam session hosted for Zee TV's Sa Re Ga Ma Pa on Facebook Live

Author | exchange4media News Service | Tuesday, Jun 07,2016 4:25 PM

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Live Jam session hosted for Zee TV's Sa Re Ga Ma Pa on Facebook Live

Zee TV promoted their show Sa Re Ga Ma Pa using Facebook Live to create the first ever Real Time Jam session where four of the top 12 contestants from the show came together to take requests from the fans and Jammed LIVE to the requested songs on Zee TV’s Facebook page.

Based on the kind of request, contestants- Rupali Jagga, Kushal Paul on guitar, Abhigyan Das on keyboard, Jyotica Tangri on the violin, sang a few solos, duets and group songs.

A two parts stream where both the streams combined gained over 80K views, over 17,00 comments of which 80 per cent were real time responses leading to deeper consumer engagement with the brand in terms of songs being requests and over 200 shares.

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