Top Story


Home >> Industry Briefing >> Article

LIQVD ASIA launches India's first ever online exhibition portal,

Font Size   16
LIQVD ASIA launches India's first ever online exhibition portal,

In a first of its kind initiative, LIQVD ASIA, a leading digital marketing agency, recognised by Google as a Premier Partner, has launched India’s First Ever Online Exhibition gateway - in collaboration with It will be an open platform where an exhibition from any industry can be conducted by any organisation.

To kickstart the initiative, the first exhibition will feature select designers and brands from the Fashion, Lifestyle and Luxury industry. It will be an upscale, online fashion exhibition providing a concise mix of carefully curated collections ranging from bridal wear to casual wear. All set to showcase some of the most desired names in the industry, this pop-up will be held on February 17, 18 and 19. ExFirst will have participation from over 150 successful fashion designers.

The collections will range from affordable hi-street (Rs. 5000 onwards) to exclusive high-end couture, costing a few lakhs. boasts of star designers including the likes of Masaba Gupta, Rocky S, Archana Kochhar, Rahul Mishra, Rohit Bal, Kunal Rawal, Falguni and Shane Peacock, Vikram Phadnis, Mandira Wirk, and Anjalee & Arjun Kapoor among others. Along with these stalwarts, the portal will showcase a number of young and talented designers, carefully curated by a set of merchandisers.

Commenting on the launch Rashmi Putcha, Ideator,, says, "There are several physical exhibitions that are held throughout the year. It is a logistical nightmare for the participants. Consumer delight is also compromised due to lack of after sales service. We decided to move the whole experience online opening up a whole world of opportunities for participants as well as consumers.”

She adds, “ExFirst will be an open platform for anybody who is keen on organising an online exhibition. Our mission, with this first fashion exhibition under ExFirst, is to provide designers and retailers an opportunity to reach out to consumers across the country. The initiative has seen a tremendous enthusiasm from the fashion industry. A few of them are launching a special collection for these three days.  The iKarmik team has put together a valuable and concerted effort. They have done a commendable job of reaching out to the right designers and made this exhibition a promising reality.”

Karmik Varma, Founder, iKarmik, says, “It’s a one of a kind online event, not just concept wise but also scale wise. Never before has one heard of finding 150+ designers and brands on one platform for a fixed period, that too exclusively for fashion and lifestyle. We had fun curating the merchandise for this. Today, one is increasingly hearing talk of re-monetising the economy and this is a step in the right direction. Come to think of it, why shouldn't a fashion exhibition be part of the movement called Digital India?"

“The technically savvy brains at LIQVD ASIA have conceptualised a masterpiece of a platform, which promises a lot of firsts, therefore ExFirst. It is slated to witness a mammoth response, even from the last mile of the country making the first edition a definite success,” adds Varma.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking