LINE tied-up with FreeCharge, offering users up to 200 per cent extra talk time, exclusively in India.
In a week-long campaign, LINE users shared FreeCharge stickers with groups to win a cashback of Rs 60 on a recharge of Rs 30 by FreeCharge. The metrics received between January 7 and 16 include 6.3 million stickers sent and 3,00,000 vouchers distributed through LINE.
The partnership reflects LINE’s commitment to work closely with Indian brands and provide a more effective way of engaging consumers. The campaign drove remarkable expanse of engagement and is the first-of-its-kind activity in the world, using messaging service as a marketing platform.
“In the last few months, the use of LINE by companies has shot up. With millions of users, LINE has become the perfect opportunity for brands to attract their target audiences. When LINE started out, it was simply a way to communicate with family and friends. However, in the last few years, LINE has proven to be an effective Daman Soni platform to attract consumers,” said, Business Head of LINE India.
He added, “Consumers engage with brands through visuals and short messages in chatting format. They are a brand’s greatest advocates. They want a personal experience with a brand that is engaging and accessible. LINE allows a brand to do this in real time while giving users a diverse experience.”
“FreeCharge keeps its followers on social media platforms engaged through lucrative offers. To sustain FreeCharge's credentials as a brand for the youth, we thought of engaging through LINE stickers and its official account. It is helpful to have an engagement element to an offer, which were stickers in this case,” said Alok Goel, CEO for FreeCharge India.
The goal of the marketing campaign is to attract people to deliver benefits of a product and service and turn them into customers.