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Lightstorm Entertainment, 20th Century Fox partner with SapientNitro on Global Digital Ecosystem for 'Avatar'

02-May-2016
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Lightstorm Entertainment, 20th Century Fox partner with SapientNitro on Global Digital Ecosystem for 'Avatar'

SapientNitro has announced a multi-year partnership with James Cameron’s Lightstorm Entertainment and 20th Century Fox to develop a next-generation digital experience for the fans of the movie ‘Avatar’. This new ecosystem, designed to link all aspects of the Avatar story world with the three sequels currently in development, will launch in support of the next film and grow with each release.

Jon Landau, Avatar producer and Chief Operating Officer, Lightstorm Entertainment said, “With the first Avatar film, we created a world and story that immersed and inspired fans – as we move on to the sequels, we want to enhance that experience through this new digital vision. We are pleased to partner with SapientNitro to help our millions of fans around the globe explore the themes of the Avatar films and connect with the world of Pandora in a deeper, more meaningful and more personalized way.”

John Herbert, Executive Vice President and Chief Information Officer, 20th Century Fox said, “In building this digital world, we wanted to create a fan experience that was unlike anything that has ever been done before. SapientNitro is known for their ability to combine story and technology in a boundary-breaking way, making them an ideal partner to help us create a world where our fans’ imaginations can run wild.”

The digital platform, intended to support the Avatar franchise through the release of the sequels and beyond, will create an enduring world that extends the traditional movie-going experience and integrates the franchise’s extensive partner and licensing relationships. The platform, which will leverage SapientNitro’s advanced analytics capabilities to fully optimise the fan experience, will be developed in collaboration with the project’s official technology partner, Hewlett Packard Enterprise.

Alan Wexler, Chief Executive Officer, SapientNitro said, “With this project, we have set out to create a digital world that captures the emotional power and energy of Avatar and takes the fan experience to a new level. We are extremely proud to collaborate with Lightstorm Entertainment and 20th Century Fox to help reinvent the digital experience for Avatar and give fans the opportunity to ignite and sustain their passion for the franchise.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.