This year,London International Awards (LIA)will be introducing Regional ‘Of the Year’ awards, in addition to the existing Global ‘Of the Year’ awards. Similar to the Global ‘Of the Year’ awards, winners of Regional ‘Of the Year’ awards will bebased on a point system. The regions recognized will be: Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America.
Over the past few years, LIA has had many requests to add regional award competitions. After much discussion, LIA decided it would not be prudent to add new competitions that compete with already established local and regional shows. Hence, it decided to break out the global winners and honour them by region. In speaking with industry professionals around the world, it was determined that winning a Regional ‘Of the Year’ award from a global festival would be a higher honour than winning a local/regional show.
IcaroDoria, CCO of DDB New York says, “This is an amazing initiative from LIA to truly honour talent. No company should be punished for not being global and LIA found a very fair way to put a spotlight on the ones that are doing the best work in the industry.”
Guido Heffels from Heimat Berlin adds, “When I first heard about the announcement of regional LIA accolades, I immediately thought of this famous and immortal tagline for Fox Sports Regional and dared to revise it: ‘An award for the only region you care about. Yours.’ Let’s face it. It’s so true, especially when you are an independent regional agency that has better things to do than to compete against global networks. In a globalized world of too many award shows, this newly introduced regional award puts the spotlight on the right agencies and people; those of the upcoming future.”
“Companies enter awards to promote themselves to brands, the more awards you win, the more clients you attract. Winning a coveted “Of the Year” winged statue in your own region will give you the recognition you deserve in the eyes of not just your peers, but also current and potential clients,” explained Barbara Levy, President of LIA.