Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

LG's Life's Good Happiness study ranks Chandigarh the happiest city

11-June-2015
Font Size   16
LG's Life's Good Happiness study ranks Chandigarh the happiest city

LG in its Life's Good study declared Chandigarh as the happiest city in India and Delhi, the happiest metro. The study was unveiled today by Soon Kwon, Managing Director, LG India, Niladri Dutta, Head-Corporate Marketing, LG Electronics India and actress Mandira Bedi. The research was conducted by IMRB International.


Unveiling the study, Kwon said, "LG as a brand stands for our ethos of Life's Good and our brand philosophy is to develop and market products that make our consumers' lives happy. The LG Life's Good Happiness Study is a manifestation of this commitment and has been undertaken to understand the social construct of happiness and what makes people of India happy. My heartfelt congratulations to Chandigarh on winning the title of being India's happiest city and Delhi for being the happiest metro. The findings of the study will help bring us closer to our customers and enable us to play an important role in their pursuit of happiness".


After the study was unveiled, a panel discussion regarding the aims, objectives, research method and key highlights of the study took place which was hosted by Bedi and was chaired by Dutta along with Priyadarshini Narendra, Vice President, PQR,IMRB International and Social anthropologist Dr.Amrit Srinivasan.


The overall LG happiness Index has been benchmarked against five domains of happiness which include Pursuit, Purpose, Pleasure, Passion and Context. The study is based on a sample size of 2424 respondents across 16 cities of the country namely Chandigarh, Delhi, Lucknow, Patna, Kolkata, Guwahati, Jaipur, Bhopal, Bhubaneshwar, Ahmedabad, Mumbai, Pune, Hyderabad, Bengaluru, Chennai and Kochi. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign