Lakmé Fashion Week (March 12-16, 2014)once again assigned its advertising duties to outdoor advertising agency Global Advertisers. Bollywoodfashion designer Manish Malhotra opened the Lakmé Fashion Week Summer/Resort 2014 in Mumbai with actress Sonakshi Sinha as a show stopper. The Lakme Grand Finale was presented by Rajesh Pratap Singh.
The location of hoardings, size of the display, and high visibility contributed to the success of the LFW campaign on the outdoor medium. To create a buzz, Global dedicated best of its property, covering every nook ‘n’ and corner of Mumbai.
Commenting on the association, Sanjeev Gupta, MD, Global Advertisers said, “We are delighted to be associated with LFW again this year; they trusted our services and products. As an official outdoor partner for LFW, we delivered innovative branding solutions via our OOH army. Mumbai’s all high profile areas were successfully captured through our displays, ensuring clutter free visibility for the show.”
LFW showcased the talent of 100 new designers as well as established ones, including Anita Dongre, Krishna Mehta, TarunTahiliani, NarendraKumar, SwapnilShinde and many more. Bollywood celebrities as show stoppers, season’s best ensembles, luxury brands and outfits have been the key success element of LFW.