In April 2006, Laqshya Media Group through its subsidiary Right Angle Media had won an exclusive contract to build 1000 air-conditioned bus queue shelters in Dubai. The contract was a first for any outdoor company in the world.Today, Right Angle Media has announced that its contract with the Road and Transport Authority in Dubai has been extended for another 9 years from 2021 to 2030.
Right Angle Media also plans to add vending machines to the bus shelters that will provide additional advertising space for their clientele. The design being used for the shelters is called “The Crescent”. It is a modern design that is in sync with the rapidly evolving urban landscape in Dubai. With a stainless steel body and well lit interiors, the Dubai bus queue shelters are now known as a design marvel.
Talking about the extension for the Dubai bus queue shelter project, AlokJalan – Managing Director, Laqshya Media Group, said, “Bagging the bus queue shelter contract was a big milestone for us because it put Laqshya on the global map. We are thrilled that the contract has now been extended because it offers us the opportunity to innovate and redefine the way OOH advertising works in more developed economies like Dubai. Over the next few years, our plan is to look at ways to create greater value offerings to our clientele and create assets that enhance the city infrastructure in Dubai. Going forward, we also plan to explore markets with promising potential particularly those in the Middle East.”
Right Angle Media, since its inception in 2004, has been a comprehensive OOH media solutions provider in Dubai – from conceptualizing and designing to investing and marketing. The company has stayed committed to creating the right solutions that help forward thinking and proactive public sector organizations provide socially responsible, utilitarian facilities in urban spaces.
Right Angle currently works with a host of clients across various sectors from hospitality and travel to finance, retail and real estate.