Top Story


Home >> Industry Briefing >> Article

Kraftly's campaign, #DiscoverYourself, celebrates individuality

Font Size   16
Kraftly's campaign, #DiscoverYourself, celebrates individuality

Kraftly, India’s only online marketplace for small sellers, artisans and homepreneurs to sell their unique collection, is asking you to #DiscoverYourself with its brand-new video campaign. The social media campaign strengthens, as well as reaffirms Kraftly’s stance on individuality and empowers individuals to follow their passion, make their own choices and not to conform, restrict or settle for anything less.

The video starts with a poignant question, “Who are you?” and swiftly unfolds into the narratives of three individuals: an aspiring male cricketer, a teacher, and a dancer. All of them are portrayed to be content with their lives. However, what meets the eye is seldom the reality. The cricketer fancies the attires and ornaments associated with the opposite gender; the teacher refuses to conform to the societal norms of professional stability and embarks towards her future on a motorbike; and lastly, the acid attack survivor denies to be bowed down by her facial scars and decides to dance away her troubles.

Commenting on the theme of the campaign, Saahil Goel, CEO and Co-Founder, Kraftly, said, “We live in a society brimming with preconceived notions which every individual is expected to obey and adapt. Our new campaign, #DiscoverYourself is a small attempt to urge individuals to break through these notions and discover their uniqueness, their eccentricity. We are affirmative that the video will strike the right chord with the users of today and inspire them to embark upon the journey of self-discovery with Kraftly.”

Elucidating upon the same thought, Akshay Ghulati, Chief Business Officer, Kraftly, added, “The message behind the #DiscoverYourself campaign is synonymous to our vision behind Kraftly as an online platform for homepreneurs. We firmly believe in the fact that everyone has multiple facets to their personalities and life is about discovering yourself against all odds. With this thought, we have always aimed to empower and establish an inimitable online presence for the burgeoning SMBs in India. With this campaign, we are further strengthening our stand on the subject of individuality and innovation.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...