Kingfisher has rolled out a new innovative campaign, ‘The Singing Cricketers’ where they are out celebrating on the streets of their respective cities interacting with their fans and shooting their own film, singing and dancing to the ‘O la la Leo O’ jingle.
According to the press release, this is the first ever campaign by the cricketers themselves shot entirely in a selfie mode – using hand held phones, cameras, selfie sticks and drones. The TV campaign took 24 international cricketers & close to a 1000 fans to create this.
This season of T20 Premier league Kingfisher is proudly associated with six of the eight teams - Royal Challengers Bangalore, Rising Pune Supergiants, Mumbai Indians, Sunrisers Hyderabad, Delhi Daredevils and Kings XI Punjab.
Speaking on the campaign, Samar Singh Sheikhawat, Senior Vice President, Marketing, UBL said, “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds the teams together. Our latest campaign highlights the game of cricket as more than a sport; it is a medium that brings together diverse people in celebration and revelry. This is in perfect sync with Kingfisher’s positioning as the Original Social Network – some of the best memories are made while watching a game of cricket and sipping on some cold Kingfisher brew!”
In March, Kingfisher introduced theSpecial Edition Cricket Pack, which combined the love for the game and the power of the innovation, to bring this experience in to every consumer’s hand. This was followed up by a new TV commercial themed around its campaign ‘The Original Social Network’. Building up the crescendo, the iconic ‘Oo la la le lo’ advertisement hit the screens, featuring cricketers.
You can view the TVC here: