Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Kingfisher rolls out 'The Singing Cricketers' campaign

17-May-2016
Font Size   16
Share
Kingfisher rolls out 'The Singing Cricketers' campaign

Kingfisher has rolled out a new innovative campaign, ‘The Singing Cricketers’ where they are out celebrating on the streets of their respective cities interacting with their fans and shooting their own film, singing and dancing to the ‘O la la Leo O’ jingle. 

According to the press release, this is the first ever campaign by the cricketers themselves shot entirely in a selfie mode – using hand held phones, cameras, selfie sticks and drones. The TV campaign took 24 international cricketers & close to a 1000 fans to create this.

This season of T20 Premier league Kingfisher is proudly associated with six of the eight teams - Royal Challengers Bangalore, Rising Pune Supergiants, Mumbai Indians, Sunrisers Hyderabad, Delhi Daredevils and Kings XI Punjab.

Speaking on the campaign, Samar Singh Sheikhawat, Senior Vice President, Marketing, UBL said,  “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds the teams together. Our latest campaign highlights the game of cricket as more than a sport; it is a medium that brings together diverse people in celebration and revelry. This is in perfect sync with Kingfisher’s positioning as the Original Social Network – some of the best memories are made while watching a game of cricket and sipping on some cold Kingfisher brew!”

In March, Kingfisher introduced theSpecial Edition Cricket Pack, which combined the love for the game and the power of the innovation, to bring this experience in to every consumer’s hand.  This was  followed  up  by  a  new  TV  commercial  themed  around  its  campaign  ‘The  Original  Social Network’. Building up the crescendo, the iconic ‘Oo la la le lo’ advertisement hit the screens, featuring cricketers. 

You can view the TVC here:

https://www.youtube.com/watch?v=xj2SF0avu_w

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems