Kinetic has executed an OOH campaign for Vodafone prepaid voice. The campaign is a mix of high impact and high reach media like billboards, bus shelters, and station media. To further highlight the offering, innovative concepts like mobile vans with actual trophies (to convey the brand communication of ‘everybody wins’) and actors pretending to box were utilized, along with LED displays, etc. Mall installations were also undertaken, for example, in Lucknow.
Ronita Mitra, SVP (Brand and Consumer Insights) of Vodafone India said, "Pre-paid consumers are key for Vodafone and the campaign was aimed at increasing the frequency of recharge and ticket value. The outdoor communications was augmented with several innovations which became talk of the town.”
Amit Sarkar, COO of Kinetic said, "The campaign was designed keeping in mind the target audience. A mix of media was taken to reach the TG in the most cost effective manner. Innovations are key for this campaign & we have tried to replicate the concept of “everybody wins and bigger the value of the recharge, bigger the benefit” in the innovations be it the trophies or the boxing arena”