Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

KFC and Blink Digital launch a meal box to charge smartphone while eating

22-June-2016
Font Size   16
Share
KFC and Blink Digital launch a meal box to charge smartphone while eating

KFC in association with Blink Digital turns the act of charging your phone into a service by launching ‘Watt A Box’ - a Meal Box which comes with a built-in power bank that can charge your smartphone while you have your meal.

Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in ‘Watt A Box’ and what’s more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

Lluis Ruiz Ribot, CMO, KFC India said, “We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around.”

Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital said, “In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful - whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”

The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.

Watch the video here:

 

Credits:

Client: KFC

Agency: Blink Digital, India

Chief Creative Officer: Dooj Ramchandani

Art Director: Yogesh Shirke

Copywriter: Jana Colaco

Account Director: Rikki Agarwal

Account Executive: Sana Khan

Product Designer: Nitin Waghmare

Animation and 3D Design: Mayur Bet

Production Company: Monkey On Hot Bricks

Producer: Junaid Pandrowala

Director: Bosco

Music: Randolf Correia

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education