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IndustryBriefing Kent RO creates #DilSeKashmir CSR campaign to bridge relations

Kent RO creates #DilSeKashmir CSR campaign to bridge relations

Author | exchange4media News Service | Wednesday, Sep 06,2017 3:26 PM

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Kent RO creates #DilSeKashmir CSR campaign to bridge relations

Vaadi-e-Kashmir, a short film on Kashmir, a CSR initiative of KENT RO has been created by Law & Kenneth Saatchi & Saatchi. The film is dedicated to Kashmir on behalf of the nation by Home Minister Rajnath Singh, Member of Parliament Hema Malini and Mahesh Gupta, Chairman-KENT RO Systems. Speaking on the occasion Singh said, “Kashmiris are an important part of the development of this nation. We wish to ensure a promising future for the people of Jammu & Kashmir.”

Mahesh Gupta, Chairman - KENT RO said, “The film celebrates the beauty of Kashmir and its people, and celebrates the love and togetherness that we share as a nation. The vision of this short 6 minutes film is to ‘make our brothers and sisters in Kashmir feel that the rest of the country stands with them’ and also open many more doors to bring us closer to each other.  It's a simple film which carries a message of oneness, with Purity of Heart and Intent. It is simple. It is not driven by any political or religious agenda. India is one big diverse family and Kashmir is an integral part of our lives. And we need to celebrate it."

Hema Malini, curator of this film shared, “As an Indian, this film is my attempt to reach out to Kashmir and touch the hearts of our brothers and sisters in the Valley.”

Praveen Kenneth, Chairman Law & Kenneth Saatchi & Saatchi shared, "The task at hand, keeping in mind the current sensitivity of Kashmir was challenging. We met a myriad of people, both in Kashmir and outside, to find a starting point. We had to keep it simple.”

Pradeep Sarkar who directed the movie added, “Falling in love at the age of 62 years is possible... it happened to me when I went and met Kashmir!  Though it was my first trip to Kashmir, it seemed like I knew the place... the warm and friendly people just make you feel at home instantly. In this film I tried to capture her beauty... but I want to go back to capture her beauty unawares - and also to know her a little better... Believe it, we all need to know her a little better!”

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