Top Story


Home >> Industry Briefing >> Article

Kamal Haasan to host Bigg Boss on VIJAY TV market

Font Size   16
Kamal Haasan to host Bigg Boss on VIJAY TV market

Superstar Kamal Haasan has been announced as the host of the Tamil version of BIGG BOSS soon to be aired on Vijay TV, marking his foray into television.

The International  format is being introduced first time in the Tamil market. The show would see the coming together of 15 Celebrities in the house.

When asked on choosing  BIGG BOSS, Haasan said, “When Vijay TV approached me to play host, I funnily quipped, who better than me right, all my life have been under a constant watch and  have been judged on whatever I have done, public or private. But now the roles are reversed as I would stand with the audience and watch these celebrities in the house survive this ordeal.”

The Endemol owned  format BIG BROTHER which has had 10 Successful seasons in Hindi as BIG BOSS with  Salman Khan playing host has also had  its regional success in Kannada and Bengali.

“We are  keen to leverage the uniqueness of the format , the reality appetite of Tamil audiences and a great host like Mr.Kamal Haasan not only to  drive ratings but to put out  cutting edge and innovative content,” says Krishnan Kutty , GM, Vijay TV.

Bigg Boss will air on Prime time Monday to Sunday  at 9 PM on weekdays and at 8.30 PM on weekends


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO