IndustryBriefing JCDecaux introduces digital media propositions for branding at Bengaluru Airport

JCDecaux introduces digital media propositions for branding at Bengaluru Airport

Author | exchange4media News Service | Thursday, Sep 18,2014 7:05 PM

JCDecaux introduces digital media propositions for branding at Bengaluru Airport

JCDecaux has recently unveiled a network of high definition digital assets at the Kempegowda International Airport (KIA), Bengaluru.

Bringing the global expertise to KIA, the new airport media offers an eye catching portfolio of a mega video wall, 6 digital MUPIs and 8 digital suspended screens, & located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold Area and Domestic Arrival corridor respectively.

Offering advertising propositions through the combination of design and ideal location, the recent development has opened a spectrum of innovative branding opportunities at the Bengaluru airport.

Strategically positioned along passengers’ key-routes the digital media ensure optimal visibility at eye level.  Along with digital media’s creative capacity, the airport environment also serves as a platform where passengers have dwell time to actively appreciate the opportunities for distraction that digital can deliver.

Adding stunning noticeability, moving imagery, story-telling screens to interact with an upwardly mobile audience in the most absorbing setting; digital media can help brands in executing highly compelling and effective campaigns.

Already a hit amongst advertisers in Bengaluru, the media has been utilized by brands like Samsung, Cleartrip, Tanishq and Madhya Pradesh Invest.

Samsung Mobile Phones which is currently running a campaign on the mega video wall wanted to create domination at a prominent location at the Airport for the launch of their latest modal Samsung Galaxy S-5.

The giant & dynamic HD format of the video wall came out as an obvious answer for a larger than life campaign displaying exciting new features of the mobile.

“To reflect the dynamic nature of the airport environment and to remain on the cutting-edge of media, JCDecaux constantly upgrade its offerings to advertisers by developing new products, networks, and concepts,” said Olivier Heroguelle, Managing Director - JCDecaux India.

Speaking about the development, Heroguelle added, “The installation of our new network of high-definition screens marks a significant step forward in digital advertising at Kempegowda International Airport. We are proud to introduce this advertising proposition in Bengaluru, as it will enable us to provide a media platform that is innovative, technologically advanced, and engaging for both advertisers and passengers.”

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