Top Story


Home >> Industry Briefing >> Article

JCDecaux gets named in Limca Book of Records

Font Size   16
JCDecaux gets named in Limca Book of Records

JCDecaux has announced that its Indian subsidiary has been certified by the Limca Book of Records with two national records.

The entry that makes the list is the glass façade of Dhaula Kuan station at the Delhi Airport Express Metro Line (DAMEL) managed by JCDecaux, which has been certified as both the largest outdoor media format and the largest outdoor display for a single client in India. 

The display area measures 158.8m (521 ft) wide and 12.8m (42 ft) high, the media is positioned on the premium stretch with to and fro traffic movement from Central Delhi/Karol Bagh to Gurgaon/Dwarka and Delhi International Airport access road. It has a showcase area of 1,3860 sq ft.

Speaking about the achievement, Pramod Bhandula, Executive Chairman of JCDecaux India said, “The Limca Book of Records certification is a momentous achievement for us and it significantly strengthens our commitment to deliver and sustain excellent media opportunities.

“We are extremely delighted to have partnered with Konica Minolta for creating history in the Indian OOH domain. This remarkable installation now supported by the certificates resonate our group values to serve our clients with unprecedented media services,” said Olivier Heroguelle, MD of JCDecaux India.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl