Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Jagran Group launches coffee table book on shrines of Bihar

21-August-2013
Font Size   16
Jagran Group launches coffee table book on shrines of Bihar

Jagran Prakashan has launched another coffee table book, this time on the shrines (Mazaars) of Bihar. Titled ‘Sufiya-e-Bihar’, the book features more than 55 shrines from across the state, which hold a special place in the religious canvas of the region.

The book was unveiled by Bihar Chief Minister Nitish Kumar at a special ceremony on August 11, 2013 in the presence of senior Jagran officials and state bureaucrats. Those present at the book launch included Anand Madhab, AVP, Marketing, JPL; Anand Tripathi, CGM, Dainik Jagran (Bihar & Jharkhand); Shailendra Dixit, Associate Editor, Dainik Jagran, Bihar; and. Sharmishtha Sharma, Author, Sufiya-e-Bihar and Associate Editor, iNext, among others.

Speaking at the launch, Sunil Gupta, Director, JPL emphasised on the importance of the book and said, “The book is a tribute to sacred beliefs and legends associated with the holy Dargahs. With each one having a special place in the people’s heart, this publication would be a custodian of faith as much as it is a collector’s delight.”

The 148 page book, priced at Rs 1,200, is available on discount at leading retail book stores across the country and also on online portals such as Flipkart and Infibeam. The book is about Khanquahs, Dargahs and Mazaars traversing the route for Ziyarat and Namaaz at these revered shrines.

Previously, Jagran Group had come up with books on temples of Bihar and Jharkhand. ‘Sufiya-e-Bihar’ is the seventh coffee table book from the Group.

“Our endeavour is to bring out books that are different, exotic and relevant. Books such as this and previous others by Jagran Group cater to the spiritual tastes of the people, which are enriching and lasting. We look forward to more such books in the future,” revealed Alok Sanwal, Project Head, JCTB and COO, iNext.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business