The recent Comscore released for April 2015 has put Jagran website amongst the top most viewed websites in India, the company stated in a release.
With over 10 million visitors, Jagran announced its inclusion in the list with top Internet companies in India having names like Google, Facebook, Yahoo, Microsoft, Amazon, Indian Railways, Rediff, etc. Additionally, Jagran Josh is the No 1 education website in India, the release said.
The data also confirmed that Jagran is placed higher than players like PAYTM, Linked-in, Naukri, Shopclues, Quickr, Makemytrip, Justdial, Ibibo, OLX, Myntra, Sulekha, Bharat Matrimony and many more. In news portals, Jagran is ahead of HT, India Today, Bhaskar, Economic Times, Hindu, IBN, ABP, BBC, Amar Ujala and other news portals on the digital medium, the statement stated.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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