International Advertising Association India Chapter (IAA) is set to host the IAA CEOs Tour to Israel, with an aim to engage with leading Israeli start-ups in the field of technology and media. The Indian delegation will be led by Neeraj Roy, President of IAA’s India Chapter and Founder & MD, Hungama Digital Media Entertainment and co-chaired by Abhishek Karnani, Managing Committee Member - IAA and Director, The Free Press Journal.
With a population of just eight million people, Israel is home to 7,000+ start-ups, leveraging technology to disrupt sectors far ranging from Automobile and Healthcare to Media, Entertainment & Financial Services. The IAA CEOs Tech Tour presents Indian CEOs an opportunity to interact with top CEOs and CXOs from over 50 Israeli start-ups and learn and experience the disruption they are causing in the market they operate in. The delegation will also be a part of an India-Israel MediaTECH Summit whilst in Tel Aviv.
Coming close on the heels of the historic visit by the Prime Minister of India, the IAA CEOs Tour reaffirms the commitment between business leaders of the two nations to engage in an idea exchange driven by business and technology.
The tour is scheduled from 23–28 July 2017. Pradeep Guha, Vice President - IAA Global and Managing Director at 9x Media Group, Srinivasan K Swamy, Senior Vice President - IAA Global and Managing Director & Chairman of R.K. Swamy BBDO Pvt. Ltd, Megha Tata, Vice President - IAA India Chapter and COO at BTVI, Avinash Pandey, COO of ABP News Network Pvt. Ltd., M G Parameswaran, Founder of Brand-Building.com and Ramesh Narayan, Vice President - IAA Global and Founder of Canco Advertising Pvt. Ltd. are part of the delegation from India.
Speaking about the tour, Neeraj Roy, President of IAA India Chapter and Founder & CEO, Hungama Digital Media Entertainment said, “As an entrepreneur, it gives me immense pleasure to see start-ups grow, succeed and drive some of the biggest innovations in the world. IAA is keen to lead the agenda to create a stronger bond between Indian and Israeli business leaders. The idea exchanges are sure to lead to the creation of opportunities that will help us grow collectively.”