IndustryBriefing Indigo 91.9 reboots for a 'Fun, Young You'

Indigo 91.9 reboots for a 'Fun, Young You'

Author | exchange4media News Service | Monday, Oct 17,2016 12:42 PM

Indigo 91.9 reboots for a 'Fun, Young You'

Indigo 91.9 has announced the addition of new shows, marking the beginning of a radio station for a ‘Fun, Young You’.

The late evening slot will have a brand new show ‘#Pillow Talk’, hosted by RJ Ayesha Barretto at 9pm. ‘Offsite with Melodee Austin’ is on air every Sunday from 10am. ‘The Fitness Hour’ has been on air since July every morning from 7-10am.

Announcing the reboot formally on the occasion of their anniversary party at Indigo Live Music Bar, Satya Narayana Murthy, CEO Indigo 91.9, said, "As a brand we are constantly pushing the bar of innovation. Through these offerings, our listeners get to experience non-music content that is both engaging and immersive. Fitness Hour is the first pure play fitness programming on Indian Radio as is daily dramatized Love Stories which we launched as Pillow Talk. Through Off Site, we showcase the unknown facets of the Corporate Leaders. The endeavor is to offer differentiated and niche content and gives more reasons for the listeners to tune-in to the station.”

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