Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Indigo 91.9 FM opens registrations for Northern Lights concert in Norway

05-December-2016
Font Size   16
Share
Indigo 91.9 FM opens registrations for Northern Lights concert in Norway

The newly launched experience faction of Indigo 91.9, TheIndigoXp.com, has opened registrations for a musical opportunity to XPerience the Northern Lights in Norway. The limited tickets are available on the portal till December 15, 2016.

The four day XPerience, specially and exclusively packaged by TheIndigoXp.com, will see the audience embark on a voyage in January 2017 to the snow clad mesmeric Norwegian mountains as they chase the Northern Lights, travel to a husky farm and ride a husky sled and spend time in Nordic tents. The itinerary also includes a concert under the Norwegian night sky.

 Speaking on the occasion, Satyanarayana Murthy, CEO of Indigo 91.9, said, “Over the past decade, Indigo has reflected the music sensibilities of the fun, young, Bangalore and Goa and has become an aspirational music brand. The millennials who form bulk of our audience are seeking Experiences. So, we decided to engage beyond the terrestrial medium and provide them with unique musical experiences that are truly differentiated. Hence, through theIndigoXP.com, for the first time ever, we will be taking a group of travel enthusiasts on a musical journey to the Northern Lights where they get to live under the northern lights and have a band perform for them exclusively right under the Norwegian sky. This is the first of many such experiences as we are in the process of curating exclusive musical itineraries filled with unique experiences for our audiences."

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India