Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Indian Express Digital launches Evesly.com for the new-age Indian woman

24-May-2017
Font Size   16
Share
Indian Express Digital launches Evesly.com for the new-age Indian woman

Underpinning its commitment to make world-class digital offerings available to the country’s growing readership, Indian Express Digital, one of India’s leading digital publications, has announced the launch of Evesly.com. Dedicated to the new-age Indian woman who is independent, career-driven and discerning, the latest offering is aimed at providing high-quality and relevant content focussing on their concerns, needs, passions, aspirations, identity, and leisure.

What sets Evesly.com apart from other women-centric portals is the focus on creating highly immersive original content targeted towards the needs and aspirations of the woman at the workplace. Entrepreneurs, professionals and women achievers, artists and writers are the focus of the dialogue at Evesly.com, while over half of the content is sourced through direct interviews, interactions, retail surveys and conference reportage. This fresh and modern content is neatly segregated into different sections such as Lifestyle, Fashion, Food, Entertainment, and Relationships. This not only facilitates much better content discovery and accessibility, but also enables better readability and elevates end-user experience and engagement.

Speaking on the occasion, Sandeep Amar, CEO, Indian Express Digital, said, “Working women in India comprise a huge consumer segment with very specific needs and requirements. We felt a major need gap in the market for quality content catering to this segment, which is why we have launched Evesly.com. Our focus will be on delivering practical content which is meaningful and can offer real solutions. UI/UX remains a key priority area for us, and we have left no stone unturned to ensure that our readers are provided with the best UI/UX experiences on the platform. We will also be launching a dedicated app for Evesly.com in the near future.”

Indian Express Digital has aggressively scaled up its technological offering over the past year. In addition to Evesly.com, it has also launched ieTamil.com, ieMalayalam.com, Lifealth.com, and Techook.com in a bid to redefine news content delivery and consumption in India through innovative, cutting-edge global products.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited