Top Story


Home >> Industry Briefing >> Article and Outbrain sign multi-year, strategic partnership

Font Size   16 and Outbrain sign multi-year, strategic partnership

Online publisher, has struck a multi-year partnership with content discovery platform, Outbrain which will allow the media company and its various properties to manage their content recommendations which in turn will maximise the monetisation of their audience to other content publishers. Outbrain will aim to increase audience engagement and provide key insights and analytics about core digital users. has also confirmed plans to implement Outbrain’s, Native In-Feed. The product which was announced last month, allows publishers to use the Outbrain platform to serve native, in-stream advertising. Through Native In-Feed, Outbrain partners will now be able to sell their own campaigns and use Outbrain’s UI and tools to deliver these campaigns to their audiences.

Sandeep Amar, Chief Operating Officer at said, “We are really happy to partner with Outbrain, and use their technology and products to makes sure our users and advertisers get benefits from it. We are confident they will deliver the highest quality recommendations and best monetisation options for We look forward to bringing the Outbrain solutions to our advertising partners in India.”,,,,,,,,, and which are properties, will all be able to use of the Outbrain platform.

Gulshan Verma, General Manager SEA and India at Outbrain, commented on the announcement, “Over the last few months, we’ve increasingly observed publishers integrating their services into their sales platforms, allowing for more native placements. Previously, most of the Outbrain content was contained in a widget at the bottom of the page but, by working with the publisher's direct sales teams, we have now started serving content in premium locations like the right rails, homepages, mobile pages, thus providing better customer experience for the reader and monetisation opportunities for publishers in India.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign