Online publisher, India.com has struck a multi-year partnership with content discovery platform, Outbrain which will allow the media company and its various properties to manage their content recommendations which in turn will maximise the monetisation of their audience to other content publishers. Outbrain will aim to increase audience engagement and provide key insights and analytics about core digital users.
India.com has also confirmed plans to implement Outbrain’s, Native In-Feed. The product which was announced last month, allows publishers to use the Outbrain platform to serve native, in-stream advertising. Through Native In-Feed, Outbrain partners will now be able to sell their own campaigns and use Outbrain’s UI and tools to deliver these campaigns to their audiences.
Sandeep Amar, Chief Operating Officer at India.com said, “We are really happy to partner with Outbrain, and use their technology and products to makes sure our users and advertisers get benefits from it. We are confident they will deliver the highest quality recommendations and best monetisation options for India.com. We look forward to bringing the Outbrain solutions to our advertising partners in India.”
Zeenews.com, dnaindia.com, Bollywoodlife.com, Cricketcountry.com, OnCars.in, Prepsure.com, BGR.in, Careerfundas.com, TheHealthSite.com, Travel.india.com and Video.india.com which are india.com properties, will all be able to use of the Outbrain platform.
Gulshan Verma, General Manager SEA and India at Outbrain, commented on the announcement, “Over the last few months, we’ve increasingly observed publishers integrating their services into their sales platforms, allowing for more native placements. Previously, most of the Outbrain content was contained in a widget at the bottom of the page but, by working with the publisher's direct sales teams, we have now started serving content in premium locations like the right rails, homepages, mobile pages, thus providing better customer experience for the reader and monetisation opportunities for publishers in India.”