India Today Television has partnered with with Twitter for conducting Town Halls on the social media platform. The Twitter Town Halls will give an opportunity to followers on Twitter to engage with News makers, opinion makers and other eminent personalities. The Twitter followers can tweet their questions and the personality/guest will respond to the same during the Town Hall. This will be aired on India Today Television. The partnership also extends to the group's Hindi news channel AajTak for relevant guests.
The India Today Group and Twitter have already aired successful Town Halls with superstars Shahrukh Khan and Kamal Hassan. The third episode in the series featuring Sri Sri Ravi Shankar will be aired this week-end.
Speaking on the partnership, Kalli Purie, Group Editorial Director, Broadcast and New Media, India Today Group said, “Our sole objective through social media is to engage our followers and viewers in a dialogue on issues of national and global importance. Twitter Town Hall is a great format to ideate, debate and celebrate the spirit of freedom of expression. We trust that our social media followers are equally well informed to ask the right questions of their leaders. We will be rolling out many such templates to empower our end users.”
Rishi Jaitly, Vice President - Media for Asia-Pacific, Middle East and North Africa, added on the partnership “Twitter Town Halls have been used by global business and political leaders to connect with their followers and audiences at large for some time now. Twitter is the only platform in the world that is public, conversational, and real-time. The beauty of the platform is that it allows users to engage with influential personalities from different walks of life, and gives them a voice to be heard. This Twitter Town Hall will give users a chance to talk to and engage with influential icons and leaders from different walks of life for the first time.”