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IndustryBriefing India-Sri Lanka T20 game on Star Sports sets five-year viewership benchmark on rating charts

India-Sri Lanka T20 game on Star Sports sets five-year viewership benchmark on rating charts

Author | exchange4media News Service | Friday, Feb 19,2016 6:15 PM

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India-Sri Lanka T20 game on Star Sports sets five-year viewership benchmark on rating charts

The second game of the Paytm T20 India vs. Sri Lanka series, broadcast on the Star Sports network, has become the highest-rated T20 international in the past five years. The match, won comprehensively by India, rated 256 TVM, according to BARC Panel CS4+ Urban calculations, surpassing the 112 TVM mark set by the India vs. Pakistan 1st T20 game in 2012.

Sanjay Gupta, COO, Star India said, “This is a fantastic start to the T20 season of cricketainement that will be available on Star Sports up ahead. We have got the Asia Cup being played in the T20 format for the very first time, followed by India playing host to the ICC World T20, with the Vivo IPL closing the exciting T20 season. All the action from these tournaments will be broadcast LIVE on Star Sports with the IPL available on hotstar. India fans can expect a thoroughly enriched and immersive viewing experience this T20 season with innovations that will light up screens across platforms.”

The viewership garnered by the India-Sri Lanka match is reflective of a surge in interest in the shorter version of the game. This trend is also evident on digital channels with Hotstar, recording a 1.5 times higher watch time per viewer on all the recent T20 series than last year’s edition of the IPL 2015.

The Micromax Asia Cup 2016 will be available LIVE on Star Sports 1, Star Sports 3 and in high definition on Star Sports HD 1 and Star Sports HD3 from 6:30 pm onwards and on Hotstar.

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