Top Story


Home >> Industry Briefing >> Article

Ignite Mudra wins Trichup Hair Care account

Font Size   16
Ignite Mudra wins Trichup Hair Care account

Vasu Healthcare, a Baroda-based Ayurvedic healthcare company, has appointed Ignite Mudra to handle the creative services for its Trichup brand of hair care products. IBD Percept was the incumbent agency.

Ignite Mudra will work on the strategy and creative deliverables of Trichup and a few other Vasu Healthcare brands. The budgets would be need based.

Dr DK Mehta, Vice President (Marketing), Vasu Healthcare, pointed to the strong credentials of Ignite Mudra in creating numerous brands from scratch as the main reason for the switch. “Ignite Mudra has built a number of brands of like DermiCool, ItchGuard, Krack, Livon, etc., which are categories in themselves. The agency has the right talent base to take Vasu Healthcare to the next level. The team inspired enough confidence in us and we appointed them without going through the entire pitch process,” commented Dr Mehta.

Reacting to the win, Sudarshan Banerjee, Head, Ignite Mudra, said, “We are delighted to have Trichup and other brands in our fold. This is a very competitive landscape and we see a very exciting journey ahead.”

Vasu Healthcare is a 31-year old company, which has had its presence in the ethical market. In the last two to three years, it has started focusing on the OTC market through Trichup. Trichup is one of the main brands of the OTC division, which is known as Vasu Wellness. In the ethical segment, Vasu is said to be the third largest player in the Ayurvedic formulations business (known as Prescription Business Division). Vasu is known today in the industry for their leadership position in Orthopedics and Urology segments.

Ignite Mudra is a specialist agency of the Mudra Group that focuses on building entrepreneurial brands. Based out of Ahmedabad, it also facilitates its clients on other services beyond brand building like funds, distribution, HR, corporate structuring, etc. The agency’s client portfolio includes brands like Vimal, Rasna, Dhara, Symphony, Ajanta, DermiCool, Nutralite, Moov, ItchGuard, and Livon, among others.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...