Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

IDBI Federal Life Insurance's event with Sachin Tendulkar goes live on Facebook

22-April-2016
Font Size   16
Share
IDBI Federal Life Insurance's event with Sachin Tendulkar goes live on Facebook

IDBI Federal Life Insurance recently went live on ‘Facebook LIVE’ to introduce IDBI Federal Life Insurance Mumbai Half Marathon. The company also introduced Sachin Tendualkar as the face of their marathons in New Delhi, Mumbai and Kolkata.

The company took this event LIVE with help from digital agency, Social Kinnect.

Karthik Raman,CMO, Head – Products and Strategy said,“As a company we wish to inspire people to lead healthier and fitter lives. The idea is to move away from the uncertainty and fear that surrounds life insurance buying. The idea here is to give life insurance a positive spin with sports and fitness as its foundation.”

He added, “Sachin Tendulkar’s fitness regime and discipline have played a pivotal role in his long innings as a cricketer. It was a special event with an even more special person delivering an important message. It was only natural for us take a pioneering step and capture the event live on Facebook. It was an attempt to make the country feel a part of the conversation with Sachin.”

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

Krishnamurthy resigns from the post of editor at Outlook Money, a personal finance magazine

For Week 40 (October 1-7, 2017) of RAM Ratings, Fever took the top spot in Mumbai and Delhi while Radio City and Radio Mirchi took over Bangalore and Kolkata respectively